VNYL Acquires Vinyl Me, Please
The music company with a direct consumer focus, VNYL, has announced the acquisition of Vinyl Me, Please (VMP), the vinyl record subscription service that entered liquidation at the beginning of this year.
The new VMP will be led by Nick Alt, founder of VNYL, who assumes the role of general director, alongside Emily Muhber, VNYL President, who will serve as president and COO of VMP.
The leadership aims to “restore the VMP reputation while also paving a modern future for the brand,” the company stated on Tuesday (June 3).
Recently, customers expressed dissatisfaction due to incomplete orders, even as they continued to pay for their annual subscriptions.
The company, headquartered in Denver, Colorado, filed for liquidation in April, with Vinyl Liquidators LLC designated as the recipient of the remaining VMP assets, according to a report from Denver Post.
In recent years, VMP faced challenges such as execution delays, operational failures, and unmet customer expectations.
“Following the acquisition, the new team is dedicated to regaining trust by fulfilling past obligations and delivering a premium vinyl experience,” the company remarked.
“Vinyl clients deserve the experience of a white glove, and this is far from what they have received recently. We intend to do this by returning to the basics of VMP with an excellent customer experience.”
Emily Muhber, Vinyl Me, Please
New Direction for VMP
VMP will now integrate with two other vinyl retail brands, Vinilok and VNYL. It will have access to VNYL’s technology, which analyzes real-time behavior on music services like Spotify, Apple Music, and Discs, allowing for better demand prediction, waste reduction, and improved oversight.
Alt mentioned that the three retail brands will cater to different consumer profiles.
“Our philosophy is simple: not every collector is the same,” he explained. “Some clients want a box of the Blue Note anthology, while others are counting down the days for the new LP release from René Rapp.”
VNYL categorized its retail brands as follows:
- VMP for vinyl collectors seeking a premium audio experience.
- VINYLBOX for millennials balancing aesthetics with specific assembly needs.
- VNYL for Gen Z/Alpha, looking for affordable curated vinyl for new players.
However, concerning VMP, the immediate future will focus on addressing the needs of customers who have been left in limbo in recent months.
“This means rectifying the situation, listening attentively, and proving—through actions—that VMP is still worth believing in,” Alt stated.
VNYL acquires Vinyl Me Please, announces relaunch of troubled record subscription service
