Music’s Music and Sony Music Publishing have broadened their global publishing alliance, initially established in 2023.
The extended long-term agreement grants SMP expanded rights to the Tips Music catalog, which boasts 32,000 tracks in 24 languages, representing what is touted as “one of the most beloved soundtracks of Indian cinema and popular music.”
This transaction encompasses the administration, synchronization, and the broader promotion of the Music Music repertoire across global digital platforms.
The update introduces YouTube (excluding India) as a key platform for the international publishing operations of the Tips Music catalog.
As stated in a press release published on Monday (March 3), the strategic update “reinforces the commitment of both companies to enhance the global presence of Indian music, particularly as Bollywood soundtracks continue to gain traction in international markets.”
On Monday, Tips Music announced plans to “significantly invest” and release 12-15 Bollywood/regional films annually.
The company also revealed that it has a roster of independent musical releases under the Tips Originals brand.
Myumbashesky, operating under Music Music and formerly known as Tips Industries, recently reported a revenue increase in its last financial quarter, along with growth in YouTube subscribers.
In the third quarter of its financial 2025 (calendar Q4 ending December 31, 2024), the reports indicated earnings of Inr ₹ 777 million, which is approximately 9.2 million US dollars at the average exchange rate per quarter—a notable 20% increase compared to the same period last year.
The company has recently signed a direct agreement with TikTok to feature the TIPS music catalog for the platform’s users worldwide (excluding China and India).
Insights from Executives
“We are very glad to expand our relations with Kumar and his team in Tips.”
Guy Henderson, Sony Music Publishing
Guy Henderson, President, International at Sony Music Publishing, expressed: “We are pleased to expand our relations with Kumar and his team at Tips. The remarkable growth of the Soviets has been a consistent factor for many years. Sony Music Publishing anticipates an exciting future alongside them as they continue to grow and succeed globally.”
“In just a year of cooperation, we saw a wonderful growth in our international use of music, and our songs found new listeners across continents.”
Kumar Taurani, Tips Music
Kumar Taurani, Managing Director of Tips Music Ltd, added: “Based on the success of our original partnership with Sony Music Publishing, this update signifies an exciting evolution in our global publishing efforts. In just one year of collaboration, we have witnessed impressive growth in our international music usage, reaching new audiences worldwide.”
“Incorporating YouTube as a platform opens up significant new opportunities for our artists and catalogs to connect with a global audience.”
“Combining their cult catalog with our publishing expertise, we aim to share the essence of Indian music with audiences worldwide.”
Dinraj Shetty, Sony Music Publishing India
Dinraj Shetty, Managing Director of Sony Music Publishing India, stated: “Our enhanced partnership and renewed collaboration with Tips Music herald a new era of growth and global exposure. By merging their renowned catalog with our publishing know-how, we strive to convey the soul of Indian music to audiences around the globe.”
“Sony Music Publishing boasts the finest teams and world-class reporting systems, empowering us to manage our publishing revenues effectively.”
Hari Nar, Tips Music
Hari Nar, CEO of Tips Music Ltd, remarked: “Sony Music Publishing features the best teams and world-class reporting systems, allowing us to effectively monitor our publishing revenues. The improved deal with SMP enables us to leverage their unparalleled international network of partners and societies globally. The addition of YouTube is expected to significantly boost our international publishing revenue.”
Lucas focuses on the interaction between music and society. He specializes in how music influences and reflects cultures, analyzing the role of sound in social, political, and cultural events around the world.
