Hello Group Publishing and Sony Music Partnership
Hello Group Publishing and Sony Music Publishing Benelux have resumed their long-standing creative partnership.
This agreement ensures that SMP will offer global support for the Music Publishing arm of Hello Group in terms of A&R, synchronization, licensing, administration, and will promote collaboration in Southeast Asia and the Asian-TikTok region.
Success in K-Pop and J-Pop Markets
Launched in 2021, the catalog of Thg Publishing has made significant impacts in the K-Pop and J-Pop markets.
With headquarters in Los Angeles and operations in London, Seoul, and recently added locations like Mumbai and Dubai, Thg’s recent successes include the 4x Platinum single Smoothies by NCT Dream; More and IN Drop from the multi-platinum EP Correspond; Crone from Enhypen; and Lemonade, Black Clouds, and Ay-yo by NCT 127, along with Twice’s lead single Immersion from their Japan release.
Taylor Jones, CEO and Global Head of Creative at Thg, stated: “Sony Music Publishing, with whom we have enjoyed a long-term partnership, has been with us on a journey as we have evolved into a major force in Southeast Asia.”
“Sony Music Publishing, with whom we have enjoyed a long-term partnership, has been with us as we transformed into a significant force in Southeast Asia.”
Taylor Jones, Thg
Jones further added: “Michelle and her team have provided us with world-class support at the international level, enabling us to enhance our flexible operational strategies and supported our trajectory in rapidly growing international markets such as India, the Middle East, and, of course, our ongoing pursuits in South Korea and Japan.”
“We are thrilled to resume our partnership with SMP, reinforcing our commitment to long-term collaboration.”
“We are incredibly proud to continue our partnership with the remarkable Hello Group team and their impressive roster of songwriters.”
Michelle Hamelink, Sony Music Publishing Benelux
Michelle Hamelink, managing director of Sony Music Publishing Benelux, noted: “We are incredibly proud to continue our partnership with the amazing Hello Group team and their impressive roster of songwriters. It has been an honor for me to leverage the extensive capabilities of the global SMP infrastructure to support Taylor and his team on their remarkable journey. Their achievements are a testament to their visionary outlook, and we are excited to build upon the momentum we have created together.”
The current roster of Thg Publishing includes Alawn (for Smoothies by NCT Dream and Eleven by I); Andy Love (for Sacrifice from Enhypen, Immersion from Twice and Blue Spring by TXT).
The roster also features Calixte (for Ay-yo and Sticker by NCT 127), Rockman (for Lemonade and Black Clouds by NCT 127), Benji BE (for Smoothies by NCT Dream, Lemonade by NCT 127, and Loudly), and David Bangkok Anthony (for Back 2 LUV and Colorz from Everglow).
It also includes WavesHower (for Crone from Enhypen and Poor Chemical Substance by Xdinary Heroes); Carmen Rice (for Immersion from Twice); Polar (for The Next Page by I); and Sapphire (for Unity by Alan Walker).
New additions to the team include Avery Walker, Nani, Andrei Dan, Rodrigo Martins, Karan Kanchan, as well as the published works of Randhava and Jonita Gandhi Guru, who achieved success in collaboration with their track Addiction (feat. Zerb & Ink), Chainsmokers & Zerb, and Salim-Sulaiman’s remix of Chkhaila featuring Shreya Ghoshal and Sunidhi Chauhan from Bhoomi 2024.
Sony Music Publishing renews global deal with K-Pop specialist The Hello Group Publishing
