Sabrina Carpenter collaborates with Dunkin’
Sabrina Carpenter has teamed up with Dunkin’ to introduce a specialty coffee named Sabrina Carpenter Brown Sugar Espresso.
Details of the new drink
This refreshing beverage is described as: “A handcrafted ice-cold brew that blends rich Dunkin’ espresso, hints of brown sugar, and oat milk, whipped to perfection.”
Set to launch in the US on December 31, the drink will be promoted through an advertising campaign developed in collaboration with Artists Equity, the creative agency co-founded by Ben Affleck and Matt Damon, alongside director Dave Meyers.
Insights from Dunkin’s CMO
“When we initially conceptualized Sabrina’s Brown Sugar Shakin’ Espresso at Dunkin’, it was essential for it to be more than just another tasty addition to the menu—we aimed to infuse some joy into our guests’ daily coffee experience,” states Jill McVicar Nelson, CMO of Dunkin’.
“Partnering with one of America’s favorite pop icons, Sabrina Carpenter, injects a vibrant, fresh energy that aligns seamlessly with Dunkin’s passion for bold flavors and lighthearted fun. Through our new advertising campaign, we’re illustrating that guests’ new drink order can be both enjoyable and a celebration of life’s brighter moments, which embodies the spirit of Dunkin’.”
Sabrina’s upcoming concert schedule includes:
MARCH
3 3Arena, Dublin, Ireland
5. Utility Arena, Birmingham, UK
7. The O2, London, UK
8 AO Arena, Manchester, UK
