Global Licensing Agreement With Mercury Studios
The Netherlands-headquartered concert streaming service has established a global licensing agreement with Universal Music Group’s Mercury Studios.
This deal will enable the streaming of Mercury Studios’ collection of live concert videos, featuring archival content from renowned artists such as Rolling Stones, Frank Sinatra, Katy Perry, Madonna, Hans Zimmer, Etta James, Fall Out Boy, Bob Marley, and more.
They will be added to the On Air catalog, which already features streams from Zara Larsson, Noel Gallagher’s High Flying Birds, All Time Low, and many others.
Live Streaming Availability and Pricing
The first Mercury Studios shows are currently available for live streaming. Prices start from £8.99 for performances (US$11.40 at current exchange rates) and include unlimited repeats.
“On Air provides a great opportunity to showcase the breadth of Mercury Studios programming, from award-winning documentaries to concerts from iconic artists such as Eric Clapton, Miles Davis, Chicago, Jeff Beck, Cypress Hill, and INKSS,” said Rob Gill, Senior Vice President, Global Operations at Mercury Studios.
“This partnership with On Air will further expand the reach of these great performances.”
“On Air provides a great opportunity to showcase the breadth of Mercury Studios programming.”
Rob Gill, Mercury Studios
The Mercury Studios catalog boasts over 2000 hours of performances, including works from the legendary Eagle Rock production company.
Recent projects by Mercury include Oscar and BAFTA nominations for American Symphony, produced by Obama’s Higher Ground Productions and Netflix; If These Walls Could Sing for Disney+; My Life Is Like a Rolling Stone for BBC and MGM+; Shania Twain: Not Just Any Girl for Netflix; and This City, a six-part series for the BBC created and produced by Steven Knight.
Support and Expansion in Live Streaming
“We’re here to support catalog distribution and monetization of long-form 4K content using Dolby Vision and Atmos technologies,” stated Jakub Krempl, CEO of On Air.
“On Air provides end-to-end services to artists, labels, and rights holders – all backed by a cutting-edge technology stack.”
The On Air streaming app is accessible on Apple and Android devices, as well as Apple TV, Android TV, and the Amazon Fire Stick.
On Air’s agreement with Mercury comes at a time when numerous music and media companies are seeking to enhance their presence in the rapidly growing live music streaming market, especially following the pandemic.
Live Nation acquired a stake in Vice Presidents concert streaming platform in 2021, which has since initiated a concert subscription service.
“On Air provides end-to-end services to artists, labels and rights holders – all supported by a cutting-edge technology stack.”
Jakub Krempl, On Air
In 2022, Apple launched a series of live concerts featuring Harry Styles, while China’s Tencent Music Entertainment hosted a live broadcast featuring the Backstreet Boys, which attracted 45 million viewers.
The first-ever live-streamed concert on TikTok in December 2023 showcased Cardi B, Niall Horan, Anitta, Charlie Puth, Compensate, and Peso Pluma, among others, drawing 33.5 million unique visitors.
