New Collaboration with Coca-Cola
Newjeans/NJZ has launched the Coca-Cola Rome for the 80s, linked to the I Feel Coke campaign in collaboration with the brand.
Reviving a Nostalgic Classic
The RIMACK was unveiled on March 13, accompanied by a music video that cleverly incorporates references and callbacks to the original cult advertisements. “I feel like Coca-Cola” first aired in 1987 in Japan, featuring several renowned Japanese artists.
This advertisement is widely recognized as a visual depiction of Japan’s Economic Golden Age in the 1980s, earning several advertising accolades. The same song was subsequently commissioned for a Korean version to support the 1988 Olympic Games in Seoul.
“What always seems new is Coca-Cola /, which always refreshes the taste / I feel the stake,” the nostalgic song’s chorus resonates.
https://www.youtube.com/watch?v=znvjy60qf60
The 2025 remake, “I feel the stake” by NJZ, marks the first musical piece from the quintet since they announced their rebranding earlier this year, following the termination of their contracts with Ador and Hybe last November.
This announcement comes shortly after the group shared snippets of their upcoming music on their independent Instagram page, where they also debuted new logos for both the group and its members.
NJZ is set to showcase their new music during their upcoming Hedlining Complexcon performance, marking their first as NJZ. “This is a big moment for us, and we cannot wait for the fans to join us on this journey and share our new music that we have eagerly anticipated sharing,” Minji said in a press release.
Last week, NJZ participated in a landmark hearing concerning a court injunction filed by Ador, aiming to restrict the group from independent dealings with the brand and entertainment sectors. In response, approximately 30,000 of the group’s fans submitted a petition urging the court to dismiss the injunction on March 13, asserting that it would only “prolong the members’ suffering.”
https://www.nme.com/news/music/newjeans-remake-iconic-80s-coca-cola-ad-with-i-feel-coke-3845872?utm_source=rss&utm_medium=rss&utm_campaign=newjeans-remake-iconic-80s-coca-cola-ad-with-i-feel-coke