Laura Gonzalez Promoted to Vice President of Marketing at Disney Music Group

Promotion of Laura Gonzalez

Disney Music Group (DMG) has promoted Laura Gonzalez to vice president of marketing.

Gonzalez previously held the position of marketing director in the Walt Disney music subsidiary, which was recently recognized among Billboard‘s Women in Music 2024.

Responsibilities in New Role

In her new role, Gonzalez will lead the Disney marketing team, developing strategies for music and soundtracks across Disney brands, including Disney Live Action, Disney Animation Studios, Pixar, Marvel Studios, Disney branded television, Disney parks and experiences, Disney Theater, and Disney concerts.

She will also oversee marketing for DMG playlists, special projects, musical franchises, catalog, Disney Music Emporium, and activations during Disney D23 fan events.

“Since joining DMG in 2008, Laura has demonstrated exceptional leadership and innovation, driving marketing for key initiatives like Disney Music Emporium, flagship Disney playlists, and Disney concerts,” said DMG President Ken Bant in a statement on Tuesday (February 11).

“From the moment of joining DMG in 2008, Laura demonstrated exceptional leadership and innovation, heading marketing for key initiatives such as Disney Music Emporium, the flagship Disney playlists, and Disney concerts.”

Ken Bant, Disney Music Group

Ken added: “Her experience has also been instrumental in the development of marketing strategies for music in films, television, theme parks, and stage performances, including Encanto, Turning Red, Moana 2, and Frozen on Broadway.

Before her tenure at DMG, Laura worked as a brand manager at Lexicon Marketing and began her marketing career as a coordinator at Mary Kay Cosmetics in Monterrey, Mexico, where she earned her bachelor’s degree in marketing from the Tecnológico de Monterrey Institute.

“Disney music brings joy to fans around the world and has always given me a great sense of pride.”

Laura Gonzalez

“Disney music brings joy to fans around the world and has always given me a great sense of pride,” Gonzalez stated. “I am grateful for this opportunity and look forward to collaborating with our talented marketing team and various business divisions at Walt Disney to ensure a bright future and preserve the legacy of Disney music.”

The appointment comes in light of several new initiatives at DMG, including a partnership with Amazon launched last year, creating a dedicated “Disney Music Destination” for Amazon Music listeners. This includes playlists, stations, albums, songs, and podcasts highlighting Disney brands, such as Walt Disney Animation, Pixar, Lucasfilm, 20th Century Studios, Searchlight Pictures, National Geographic, Disney Channel, Disney Junior, Disney+, Hulu, Disney Parks, and Disney on Broadway.

Additionally, last year DMG collaborated with AI music startup Audioshake to create stems from some of Disney’s classic tracks. According to DMG, breaking these tracks into stems offers new opportunities for sync licensing, remastering, and utilization in innovative formats like immersive audio and lyric videos.