Colin Rice Joins Chrysalis Records
Chrysalis Records, a part of a group of companies, has appointed the former senior head of Sony, Colin Rice, as the director of Catalog Marketing.
Based in the London offices, Rice will report directly to James Midous, the senior vice president of marketing.
New Marketing Strategies
In his new role, which takes effect immediately, Rice will be responsible for developing marketing strategies for catalog artists both in the UK and internationally. He will work closely with the U.S. marketing team led by Ali Slavler.
Additionally, Rice will oversee the growth of the Chrysalis brand, focusing on a holistic view of the catalog and creating marketing strategies that encompass trend tracking, seasonal changes, and cultural moments, according to the company.
Prior to joining Chrysalis Records, Rice served as a senior international marketing manager at the Sony Music Commercial Music Group.
During his eight-year tenure, he managed international marketing and development for notable artists including Pink, Celine Dion, Jimi Hendrix, Primal Scream, and others.
Among his accomplishments at Sony, he achieved consistent international No. 1 hits for Mariah Carey’s All I Want for Christmas across multiple territories and secured top-five global chart successes for posthumous albums from Prince and Leonard Cohen. His campaigns also highlighted cult albums such as The Clash’s London Calling (2019 – 40th anniversary), Pearl Jam’s Vs. (2023 – 30 years), and Primal Scream’s Screamadelica (2021 – 30th anniversary), along with various projects focusing on promotional strategies and seasonal optimization.
Colin began his career at Sanctuary Records as a Catalog Digital Manager before becoming head of music and label at WE7/Blinkbox Music, which was acquired by Tesco in 2012.
He also spent four years developing international business for the marketing label Union Square Music.
“I am very glad to welcome Colin Rice to our Chrysalis Records marketing team.”
James Midous
James Midous expressed, “I am thrilled to welcome Colin Rice to our Chrysalis Records marketing team. His extensive experience and innovative marketing approaches will be instrumental in maintaining and enhancing the reach of our catalog, ensuring that both new and long-standing fans continue to engage with the incredible music and artists we represent.”
“I look forward to leveraging my experience in catalog management to preserve and expand the rich legacies of our artists and collaborate with partners to create new opportunities for both artists and fans.”
Colin Rice
Colin Rice stated, “I am excited to join Chrysalis Records, an independent label with a deep heritage and vibrant culture. It is a great honor to be entrusted with this increasingly significant role in this prestigious company.”
“Having someone of Colin’s experience and reputation in international catalog marketing join us will bring the Chrysalis catalog the focus and attention it truly deserves.”
Alison Wen
Alison Wen, the chief operating officer of Chrysalis Records, remarked, “The addition of Colin, with his extensive experience and respected reputation in the international catalog space, will undoubtedly enhance the visibility and attention our Chrysalis catalog receives. I am confident that, as a key member of our outstanding marketing team, Colin will be pivotal in shaping the future success of this incredible music collection.”
Chrysalis, one of the most influential and iconic labels in recorded music history, was relaunched as an active label in February 2020, six months after a deal was finalized between the New York-based reservoir and a blue cloak, revitalizing the Chrysalis music company’s diverse portfolio.
Founded in 1968, Chrysalis played a crucial role in breaking and nurturing some of the biggest artists of the 70s and 80s, including Jethro Tull, Billy Idol, Blondie, Pat Benatar, Huey Lewis and the News, Sinéad O’Connor, and more.
Colin Rice appointed Director, Catalogue Marketing at Chrysalis Records
