Capitol Records Appoints New Executive Vice President
Capitol Records has appointed Brian “Busy” Dakkovsky as the executive vice president/head of Pop/Rock Digital Marketing at the label.
In his new position, Dakkovsky will be responsible for overseeing the creation and implementation of digital marketing strategies for the label’s pop releases.
The veteran executive will be based at Capitol’s headquarters in Los Angeles.
Experience and Accomplishments
Dakkovsky joins Capitol from Atlantic Records, where he recently served as the executive vice president for viral marketing and analytics.
He spent over 20 years at the label, leading various departments, including digital, marketing, and artist development.
During the early years of his tenure at Atlantic, he spearheaded marketing campaigns that “introduced superstars like Bruno Mars and Ed Sheeran to the world.”
Most recently, he collaborated within the pop and city genres, executing numerous marketing campaigns featuring artists such as Fred Again…, Charlie Puth, Ty Dolla $ign, Sam Barber, Oliver Tree, and Curf Curse.
Dakkovsky also directed the digital marketing strategy for the Barbie and Twisters films, playing a key role in promoting these global hit albums for the label.
“Busy is one of the best marketers in the world.”
Tom March, Capitol Music Group
“Busy is one of the best marketers in the world,” said Tom March, chairman and general director of Capitol Music Group.
“His leadership in our digital marketing team will significantly benefit all the artists in our roster.”
Dakkovsky’s Excitement for His New Role
Dakkovsky expressed his enthusiasm: “I am so excited to begin the next chapter of my career at Capitol.”
“I am so excited to hold the next chapter of my career in the Capitol.”
Brian Dakkovsky
He added: “Tom has infused the company with an energy that takes me back to the early days of my career, full of passion and creativity. I can’t wait to contribute to the incredible projects we have lined up for 2025 and beyond.”
Tom March was appointed chairman and general director of Capitol Music Group (CMG) in February of last year.
In March last year, Universal Music Group officially consolidated Interscope Geffen A&M and Capitol Music Group under the new name Interscope Capital Label Group (ICLG).
ICLG encompasses all artists, labels, and staff within the previously mentioned companies Interscope Geffen A&M and Capitol Music Group.
Interscope Capital Labels is led by Chairman and CEO John Janick.
Lucas focuses on the interaction between music and society. He specializes in how music influences and reflects cultures, analyzing the role of sound in social, political, and cultural events around the world.
