BMG has launched a fresh brand identity featuring a new symbol, an enhanced color palette, and an updated website.
As stated by the company, the new branding “has an exquisite visual identity and an approach forward,” aligning with its BMG NEXT Strategy ' and “future direction.”
The BMG NEXT strategy was introduced in 2023, with some aspects implemented last year in a revamped organizational structure in the United States.
On February 13, BMG announced that the branding also “honors the legacy of the company as a champion of music creators, embodied in a bold new visual language that reflects both continuity and innovation.”
Statement from BMG’s Leadership
“Our new visual identity is not just about aesthetics – it’s a statement of intent,” said BMG General Director Thomas Coesfeld on Thursday (February 13).
Coesfeld emphasized, “In essence, it redirects our ambitions and defines who we are today: putting artists and songwriters at the center of everything we do.”
“Our new visual identity is not only aesthetics – it’s a declaration of intentions.”
Thomas Coesfeld, BMG
Coesfeld continued, “We utilize technology, collaborate with a network of partners, and remain committed to our strong approach to artist protection.
“With the BMG NEXT strategy implemented, we’ve elevated how we deliver music to creators, collaborate with the industry, and operate as a whole.”
BMG noted that the new symbol “infuses energy and movement into the visual identity of BMG.”
BMG stated that the new symbol “reinforces its position as a modern music company, seamlessly integrating music publishing and recorded music to offer exclusive services to artists and songwriters.”
To celebrate this milestone, BMG has launched the first phase of its revamped website, which “showcases its initiatives and celebrates the achievements of its artists and songwriters.”
The Executive Vice President of Corporate Communications at BMG, Crystal McCanders Duba, added: “While the BMG logo remains unchanged, our new symbol and brand colors reflect our dual commitment to stability and forward-thinking innovation.”
“Although the BMG logo remains unchanged, our new symbol and brand color show our dual commitment to the company’s stability and visionary innovation.”
Crystal McKanders Dube, BMG
The color “Midnight,” a deep emerald-blue, signifies Bertelsmann’s heritage before the music venture and BMG’s independent strength.
The accent colors – “Limelight,” inspired by the iconic spotlight, and “Platinum,” along with other metallic tones, pay tribute to the industry’s highest achievements.
The updated brand identity was created in collaboration with global branding consultancy Wolff Olins.
“At Wolff Olins, we pride ourselves on creating commercial, cultural, and creative impact,” stated Brian Meyers, Director of Executive Strategy at Wolff Olins.
“This rebranding positions BMG as a partner enabling clients to make transformative, long-term choices that drive growth and innovation in music.”
Adding to the commentary on the brand launch, BMG CEO Thomas Coesfeld noted: “BMG has undergone a significant transformation, and our updated brand reflects this journey. From the very beginning, we have been a forward-thinking music company.”
Coesfeld concluded: “Now, we continue to build on that foundation with a renewed emphasis on innovation and creativity. Our vision is to create a world where music has a lasting impact.”
Lucas focuses on the interaction between music and society. He specializes in how music influences and reflects cultures, analyzing the role of sound in social, political, and cultural events around the world.
