Andrew Klein Appointed President of Global Partnerships at AEG Presents

Andrew Klein Advances to President of Global Partnerships

Living Events and the AEG Presents advertising company have promoted Andrew Klein to the position of president of global partnerships.

Klein, who previously served as senior vice president of global partnership, will remain in New York and report to executive vice president and chief operating officer Sean Trell.

In his new role, Klein will oversee the entire sales business and activation for the AEG global partnerships department.

A veteran of AEG Presents for over ten years, Klein has been instrumental in leading sponsorship efforts for the company’s tours, festivals, and music venues, including the Dilige Festival, The Flogging Camp, New Orleans Jazz Festival, and Heritage Festival. AEG operates more than 55 venues and numerous musical tours.

Klein’s Contributions and Recognitions

In a statement released on Tuesday (February 18), AEG highlighted Klein as a recognized pioneer in “connecting brands with artists.” The company credits him with developing some of the most notable sponsorship programs, such as H&M‘s global licensed partnership with Coachella, the sponsorship deal between Justin Bieber and Xbox, as well as collaborations with Ubisoft, Motorola, and Katy Perry‘s sponsorship deal with Brackets.

Klein was included in Diversity‘s Transactions Report in 2016 and Billboard‘s Power Players Branding List in 2018. He has played a crucial role in pioneering live music streaming, contributing to broadcasts for the AT&T Blue Room at the New Orleans Jazz Festival, Coachella, and High Mile Music Festival. Recently, he was instrumental in orchestrating live streaming deals with YouTube and Coachella, as well as Amazon and Diligyans.

Previous Experience and Future Goals

Before joining AEG, Klein served as president of the New York-based International Entertainment Marketing Communications (EMCI), a music company specializing in sales and activations where he managed sponsorship programs for the original Lilith Fair. His experience included deals with Volkswagen, Borders bookstore chain, Tower Records, Levy, and Chevrolet, among others. He also facilitated partnerships between Tommy Hilfiger and Sheryl Crow, Shania Twain and Gitano Jeans, and the Rolling Stones and Sprint.

“Andrew has spent years building relationships and identifying brands and partners to ensure critical value and expanded exposure across our entire portfolio,” Trell stated. “I am delighted to see him elevated to this new role—it’s well deserved—and I look forward to what lies ahead.”

“Opportunities in our company have never been more exciting or abundant to achieve significant results for our partners.”

Andrew Klein, AEG Presents

Klein added: “The possibilities in our company have never been more exciting or abundant to achieve significant results for our partners. I look forward to continuing the development and introduction of innovative programs that strengthen our world-class brand partners and lead the music assets in the industry.”

As part of the Anschutz Entertainment Group (AEG), AEG Presents is the second-largest live music and entertainment company globally, surpassed only by Live Nation. In addition to Coachella, Stagecoach, New Orleans Jazz Fest, and Mile High Music Fest, AEG Presents’ tentpole events include British Summer Time in Hyde Park, Tanhous Festival, Electric Forest, Buckeye Country Superfest, and All Points East.

Klein’s promotion follows several other notable appointments at AEG Presents in recent months, including Angie Ro‘s appointment as senior vice president of global touring and Weston Herbert‘s appointment as vice president of global touring last month.

The company has recently implemented a new management structure for its international operations, with Adam Wilks taking on responsibilities for regional operations in the Asia-Pacific and Europe as President and General Director for both regions. Alex Hill has been appointed to lead all AEG global operations in real estate and venues outside the United States as President and General Director of AEG International.