Luminate appoints new Vice-president
The Luminate musical analysis company has appointed Adrian Sarosi as Vice-President and General Director of International to spearhead its global growth initiatives.
Strategy for global expansion
Based in London, Sarosi will oversee the international strategy aimed at expanding the company’s presence. He will assist Luminate in identifying new opportunities for its entertainment services across various markets and sectors.
Sarosi brings over 25 years of commercial leadership experience in entertainment, technology, and SaaS analytics to this role. During his career, he managed revenues exceeding 500 million dollars and forged partnerships with major entertainment companies, including Sony Music, Universal Music Group, Warner Music Group in Cobalt, as well as technology platforms like Spotify, Apple, Amazon, YouTube, Microsoft, Snap, Meta, and Vevo.
“It is a great honor for me to join the team with the same experience and vision as Adrian,” commented Scott Ryan, EVP of Luminate, Commercial.
“For me, it is a great honor to join the team with the same experience and vision as Adrian.”
Scott Ryan, Luminate
“Luminate focuses on entertainment trends and insights globally, and we are committed to ensuring that our products and services support businesses in all relevant markets and industries.”
Addressing his mission, Sarosi remarked, “This is an exciting moment to join this team, and I look forward to sharing the unique Luminate technology and trusted data with new global partners.”
This appointment coincides with Luminate’s data illustrating a significant surge in global streaming numbers. According to the company’s musical report for 2024, on-demand audio streams surpassed 4.8 trillion worldwide last year, representing a 14% increase compared to the previous year.
While growth in broadcasting was 6.4%, international markets experienced a substantial growth of 17.3%, underscoring their importance as a primary growth engine for the music industry.
Luminate powers Billboard music charts.
“This is an exciting moment to join this team, and I look forward to the opportunity to share the unique Luminate technology and trusted data with new global partners.”
Adrian Sarosi
To bolster its expansion, Luminate, previously known as MRC Data, has formed a partnership with South Korea’s Kreatorsnetwork, a “company managed by artists” that specializes in digital music distribution and artist promotion.
The transaction, announced in April, will grant Kreatorsnetwork an exclusive license for the sale and distribution of Luminate’s global data for music streaming in South Korea, along with insights from Luminate’s consumer UNITE platform.
Earlier this week, Luminate disclosed it is collaborating with Epic Games to integrate streams from Fortnite Jema tracks into Luminate data. While the streams will not be part of Billboard charts, they will be included in the “interactive indicators on demand” on the Luminate Connect platform.
Adrian Sarosi joins Luminate as Vice President, General Manager of International
