Spotify to Raise Prices Across Europe and Latin America Following 18% Increase in the Netherlands

Spotify Plans Price Increase

Spotify is preparing for a significant price hike in various global markets starting this summer, as the streaming giant aims to sustain its profitability momentum.

According to Financial Times, it was reported over the weekend that Spotify intends to implement a price increase of € 1 euro ($ 1.14) for standalone monthly subscriptions throughout Europe and Latin America in June.

Notably, the U.S. market, Spotify’s largest, will be excluded from this latest round of price changes. The last price increase in the United States occurred in June 2024.

Recent Price Changes in Europe

The new pricing adjustment follows a recent increase that is already being quietly executed in individual European markets in 2025.

In the Netherlands and Luxembourg, premium individual subscriptions now cost € 12.99 monthly, reflecting an 18% increase from the previous € 10.99.

However, new subscribers in these regions are offered a three-month free trial of the service.

Family plans in the Netherlands and Luxembourg recently experienced an even steeper increase of 22%, rising to € 21.99 from € 17.99. Meanwhile, the duo plan, accommodating two accounts, saw a 20% rise to € 17.99.

Belgian subscribers encountered a more modest adjustment, with individual plans increasing by only 9% to € 11.99 monthly, while family subscriptions went up 17% to € 20.99.

Student plans across all three countries are now priced at € 6.99, which is a € 1 increase compared to previous rates.

A report from Financial Times mentioned that these changes come at a time when music executives have long pushed for streaming platforms to raise their prices, arguing that subscription costs haven’t kept pace with inflation, especially when compared to video streaming services like Netflix or Disney+.

As stated in a January article by MBW, the recent Netflix price increase in the U.S. has widened the pricing gap between the video streaming giant and Spotify.

Currently, the standard Netflix plan costs about $ 72 more annually than the individual Spotify subscription (priced at $ 11.99 per month).

Following the price increases in the Benelux region, reports suggest that further price hikes may occur this summer.

In February, Bloomberg indicated that Spotify is working on a so-called ‘Music Pro’ tier that will offer various Superfan benefits. Last July, Spotify CEO Daniel Ek informed analysts that the company is exploring a more expensive Deluxe tier. Financial Times also reported on a “super-premium” tier, which will cost an additional $ 6 on top of the $ 11 monthly fee in the U.S.

More recently, the newspaper reported, citing multiple executives involved in these discussions, that these premium subscriptions will differ across the main platforms. Companies like Apple, Amazon, and YouTube are also reportedly developing premium versions of their music streaming services.

A Financial Times article states that some observers are questioning how consumers will react to higher prices after a decade of $ 10 subscriptions.

“Do people want something new?” Midia analyst Mark Malligan was quoted as saying. “It’s almost as if there needs to be an element of super-premium. And an element of urgency: if you want to hear music first, you need the super-premium.”

If confirmed, Spotify’s upcoming price increase underscores the streaming giant’s shift toward sustainable profit following reports of its first full year of operating profit in 2024. The projected operating profit for 2024 is € 1.4 billion ($ 1.495 billion), in contrast to a € 446 million loss in 2023. This enabled shareholders to enjoy a diluted profit per share of € 5.50 during the 2024 financial year, compared to a loss of around € 2.73 the year prior.

Spotify’s positive income report for 2024 also contributed to a surge in the company’s stock price, reaching an all-time high of $ 648.32 on February 13, benefiting CEO Daniel Ek, who cashed in shares of the streaming giant. Ek sold shares worth approximately $ 28.2 million about two weeks ago, extending his selling scheme that has totaled approximately $ 778.3 million since mid-2023.