Electronic Music Clips Surpass Indie on TikTok for the First Time as Industry Reaches $12.9 Billion in the USA

Electronic Music Surpasses Indie on Tiktok

For the first time, electronic music clips have outpaced indie music on Tiktok, with the electronic music industry generating over $12 billion last year.

Growth of Electronic Music on Social Media

The number of messages tagged with #electronicMusic on social media applications surged by 45 percent in 2024 compared to the previous year, which had already seen a 100 percent increase since 2022.

This growth rate outstrips that of indie or rap music, as reported by Keeper. Genres like Techno and House are leading the popularity within this tag, showcasing breakthrough success for artists such as Joel Corri and Disclosure.

Toyin Mustapha, head of partnerships for the platform in the UK and Ireland, stated: “Tiktok users typically blend music genres, particularly genres like electronic music. This reflects the community they’re aiming to build and be a part of, making electronic music a crucial element.”

Mustapha further remarked, “Dance music has become more accessible and prominent in the commercial arena. We observe the breaking down of barriers for artists, with Tiktok playing a significant role in this evolution. This is reflected not only in festival bookings but also in official charts.”

According to the International Music Summit’s report for 2025, the global electronic music industry generated $12.9 billion in the past 12 months. More details found here.

The report highlights a growth from $12.5 billion in 2023, attributing this rise to more festivals and nightclub engagements. It also indicates that the live music industry has more than doubled compared to the pre-Covid level, with companies like Live Nation and Eventim contributing about $27 billion. This growth is thought to be linked to soaring ticket prices rather than an increase in ticket sales.

Interestingly, revenue from registered music slowed to six percent growth in 2024, down from ten percent the prior year. Streaming revenue also increased by six percent, less than the 16 percent rise seen in 2023, with 818 million new users mainly emerging from regions in the global south.

The report notes that electronic artists currently represent 18 percent of the tracks featured in the world’s top 100 festivals.

Regarding Tiktok, it was previously announced by President Trump that the company has an additional 75 days to comply with U.S. regulations or could face a complete ban in the country.