Empire Expands In Asia
The independent recording label and distributor company Empire is enhancing its footprint in Asia through a long-term partnership with the Baramey Production Cambodian Musical Company.
Empire states that the alliance signifies: “The first time when the Cambodian musical label provided this level of international support” and “Khmer artists in position for global success”.
This announcement comes as Empire celebrates its 15th anniversary, aiming to tap into the burgeoning musical market of Southeast Asia, granting Cambodian artists access to Empire’s extensive global distribution network and industry experience.
Supporting Khmer Artists
“At Empire, we have always championed developing markets and unique voices,” said Gazi, the founder and general director of Empire, to MBW.
“Baramey is leading the charge in Cambodia, and we take pride in providing the infrastructure and expertise to elevate Khmer music on a global scale.”
“At Empire, we have always championed developing markets and unique voices.”
Gazi
Baramey Production, founded in 2016, has developed several artists, including its top star, rapper Vannda, alongside rapper and producer Yuhai, semi-finalist of Cambodia’s Voice Suzan, and breakthrough artist Noret, whose song May Be garnered 28 million views.
Noret and Yuhai are set to perform in Los Angeles on July 12-13.
Vannda, another artist on the roster, has already achieved notable success with his record Khmer Gentlemen / Komlors Srok Khmer, which boasts 104 million views on YouTube, making it the second largest song in Cambodian digital history.
In 2021, Baramey signed a deal with Warner Music Group Distribution and Ada to promote Cambodian music on the global stage. This agreement encompasses services such as global music distribution, digital marketing, and licensing synchronization.
More recently, the founder and CEO of Baramey Production, Laura Mom, described the partnership with Empire as a “game changer.”
“Now, Cambodian music can shine on the world stage, and Empire will assist us in creating careers for artists aiming for international success.”
“This deal will change the game.”
Laura Mom, Baramey Production
For the artists on Baramey’s roster, this deal will open doors to global exposure and A&R support as outlined by Empire.
The partnership between Empire and Baramey marks a significant strategic move in Asia, following the appointment of industry leader Jeffrey Yu as senior vice president of East Asia in October. At that time, Empire also signed Korean superstar G-Dragon.
Founded in 2010, Empire, based in San Francisco, has collaborated with notable artists including Kendrick Lamar, Fireboy DML, Shaboozey, Asake, and Anderson .Paak.
EMPIRE strikes deal with Baramey Production to break Cambodian artists globally
