Sony Music Entertainment (SME) has announced the promotion of Kevin Fu to the position of managing director for Southeast Asia, specifically overseeing operations in the Philippines, Indonesia, and Thailand, effective immediately.
Responsibilities and Leadership Role
In this capacity, Fu will oversee what SME terms “some of the fastest growing musical markets of South-Eastern Asia” and will spearhead the company’s initiatives to “stimulate growth, develop champions, and deepen audience engagement in all key countries.”
Fu will lead a team that SME describes as an “established and dynamic group,” which includes general managers from Indonesia, Thailand, and the Philippines, as well as the vice president of international marketing for Southeast Asia, who will report directly to him.
Based in Singapore, he will be reporting to Subramaniam Schridhar, President of Asia and the Middle East at Sony Music Entertainment.
Previously, Fu served as managing director of RCA Records Greater China and general director of SME Taiwan. Before joining Sony Music, he owned one of Singapore’s largest studios (BeeP Studios) and managed UMAMI Records indie.
He also managed several artists including Charlie Lim, Evanturetime, and Steve Mccakens through his artist management company, Foundation Music.
According to Sony, the newly appointed executive director boasts a strong track record, showcasing “leadership and passion for the music industry.” In Taiwan, which SME considers one of its most mature markets, he demonstrated a long-term approach to artist collaboration, industry growth, and social justice issues.
During the Covid-19 pandemic, Fu initiated “cross-border cooperation,” uniting 15 artists from eight countries under the SME brand. This project supported a charitable initiative by Taiwanese singer-songwriter Eric Chow and highlighted “the power of music as a force for good,” gathering “Asian superstars” such as Ben and Ben, Fatin, and Saisari.
“Kevin has a unique ability to connect artists, markets, and audiences in a way that creates both commercial and cultural impact.”
Subramaniam Schridhar, Sony Music
“Kevin has a unique ability to connect artists, markets, and audiences in such a way as to have both commercial and cultural impact,” said Subramaniam Schridhar, Asia President and Middle East at Sony Music.
“His deep understanding of the region, combined with his passion for the development of artists, makes him an ideal leader to shape the next stage of our strategy in Southeast Asia.”
“For me, it is a great honor to take on this new role and I am looking forward to establishing a strong base for SME in the region.”
Kevin Fu
Kevin Fu expressed, “It is a great honor for me to take on this new role and I look forward to creating a solid SME foundation in the region. This is an exciting time for music here, as we witness local genres like P-POP, Dangdut, and T-Pop expanding their reach on an international level. I am eager to collaborate with our talented artists and teams to create new opportunities, amplify voices, and shape the future of music.”
Lucas focuses on the interaction between music and society. He specializes in how music influences and reflects cultures, analyzing the role of sound in social, political, and cultural events around the world.
