British ticket platform collaborates with Spotify
The British ticket platform Skiddle is teaming up with Spotify, the music streaming giant, to merge digital music consumption with live event attendance.
Announced on Wednesday (April 9), this partnership allows Spotify users to access concerts, club nights, and festivals featuring their favorite artists directly through the artists’ profiles.
With this new feature, fans can easily navigate to the “Events” tab within Spotify to check out upcoming performances, select dates, and purchase tickets via Skiddle without having to leave the Spotify app.
“Our team has done an amazing job integrating Spotify, and it’s exciting to see it come to life,” said Duncan King, head of festivals and partnerships at Skiddle. “This collaboration opens a fresh marketing channel for our promoter partners, connecting the intuitive Skiddle platform with Spotify’s engaged music fans.”
According to Skiddle, this integration will provide promoters with enhanced visibility and access to a previously untapped audience.
“We envision a world where no Spotify listener misses a concert simply because they weren’t aware it was happening.”
John with the zone, Spotify
Improved access for event organizers
John with a zone, chapter BD and live music at Spotify stated, “We are committed to ensuring that every Spotify listener is informed about local concerts. Our partnership with Skiddle brings us closer to realizing this vision, enabling live music fans in the UK to discover more local Spotify concerts across all platforms, including our new ‘Concerts Near You’ feature.
Event organizers can access this integration by registering for a free account on the Skiddle promotion center and listing their events on the platform.
The integration illustrates how technology companies are increasingly leveraging partnerships to enhance consumer experiences. Skiddle’s partnership with Spotify builds on existing collaborations with concert platforms like Songkick and Bandsintown.
“This is just the beginning — the first of many technical partnerships aimed at helping our promoters sell more tickets while making it easier for fans to discover and book concerts they love,” King said.
“We are already integrated with Songkick and Bandsintown, and we will continue to expand our integration network to ensure that events listed on Skiddle are visible to more audiences at the right time.”
For Spotify, this partnership represents its latest efforts to enhance user experiences. The streaming giant has been expanding its concert offerings in recent years.
In 2020, Spotify partnered with Warner Music Group to launch virtual events on its platform.
In 2022, Spotify introduced the “Live Events” channel, replacing the previous “Concerts” feature. That same year, the company began testing direct ticket sales for concerts through its highlighted Spotify Tickets website.
Nevertheless, Spotify has faced challenges with its direct ticketing initiatives. The company has scaled back its own ticket sales efforts for 2024, focusing instead on integrations with third-party companies. Spotify integrated Bandsintown listings that year, in addition to existing partnerships with Ticketmaster, Eventbrite, Songkick, and Axes.
Meanwhile, Live Nation President and CEO Michael Rapino recently confirmed that the company is negotiating ticketing agreements with Spotify, Apple, and Amazon.
“We are collaborating with all three (Spotify, Apple, and Amazon) to find a model that benefits us and them, and we anticipate that they are engaging with other partners as well,” Rapino said in February.
Bloomberg previously reported that the long-awaited Spotify “Super Pro” tier may launch this year, potentially offering early access to concert tickets as part of its features, alongside AI remix capabilities and enhanced audio experiences.
Spotify integrates with UK’s Skiddle to connect streaming listeners with live events
